Sustainability... We're working on it.

Responsible Fashion

Fashion is not sustainable, responsibly created fashion is the next best thing.


LENZING™ ECOVERO™ fibers are obtained from certified, renewable wood sources in an ecologically responsible production process in compliance with high environmental standards. Thus, LENZING™ ECOVERO™ fibers contribute to a sustainable lifestyle and a clean environment.

LENZING™ ECOVERO™ branded viscose fibers give you confidence your fashion choices are environmentally responsible and have a low environmental impact.

LENZING™ ECOVERO™ Viscose fibers are derived from sustainable wood and pulp, coming from certified and controlled sources. LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel for textile products (license no. AT/016/001) as meeting high environmental standards throughout their life cycle: from raw material extraction to production, distribution and disposal. LENZING™ ECOVERO™ fibers can be robustly identified in the final product, assuring you that your purchase contains genuine LENZING™ ECOVERO™ Viscose fibers.

Lenzing’s wood sourcing policies for Viscose production are audited annually for their contribution to forest conservation, transparency, and commitment to sustainability.

Organic Cotton

Organic cotton is grown without the use of fertilizers, pesticides or any other toxic chemicals. The eco-conscious methods used in organic farming, support a sustainable environment, helping to maintain soil fertility resulting in 100% natural cotton, with no hidden nasties. It's hypoallergenic, so won't irritate skin. 

It uses less water and energy. Most organic cotton is grown on small-scale farms, which tend to be rain-fed rather than irrigated. This makes the soil better at holding water and more resilient to drought. And also reduces pressure on local water sources.

It’s healthier for the ecosystem. Organic cotton uses all-natural seeds from organically grown crops. There’s no pesticides and other harmful chemicals, which means cleaner air and water, soil biodiversity, and healthier workers.

It promotes safe work and better livelihoods. For farmers and their families, organic cotton farming has a lot of positive impacts. They’re not exposed to toxic chemicals. And healthier soil means they’re able to grow other crops for food and income.

Small Limited Run Collections

We create limited-run, mood-boosting colourful clothing, you'll wear again and again. Better for you and better for the planet. Because we make small collections, we minimise waste. It also makes our collections extra special. Our designer Olivia creates our prints starting in pencil, paint and brush before scanning, rendering digitally and creating the final print. The paint stage allows for a more playful finished design, and a unique Sugarhill print.

Plastic Free Postal Packaging

In keeping with our sustainable fabrics, our orders ship in plastic-free packaging made of paper from sustainable sources, re-sealable, 100% compostable and 100% recyclable. We also use 'home compostable' garment bags.

Paperless Returns Portal

We are cutting down on paper waste with our new online returns portal, no filling in paper slips - just register your return and show the QR code given at the post office - Easy, peasy, paper-free!

Biodegradable Garment Bags

Our garment bags are non-toxic and when composted, return to the earth as water, CO2 and rich humus - a dark, organic, mostly carbon-based spongy substance in the soil.

Brighton based Photography

We shoot our studio website images in Brighton, meaning we don't need to transport the clothes far, and we support a local business.

Donate seconds and samples

We regularly donate unused stock to newlife foundation for disabled children. We also offer fabric cuts to local schools and fabric recycle through our own craft projects!

Car Free Commuting

73% of our team use car free means (walking or bike) to reach our studio, including Office Dog Neville, pictured here. Those who live a little further afield drive and work remotely 3 days a week, to keep our collective 'car time' to a minimum.