At Sugarhill Brighton, we’ve always believed that what makes our brand truly special isn’t just the colourful prints or the feel-good designs — it’s the people who dream them up, sketch them out, and bring them to life. Behind every joyful jumper, playful print and perfectly cut dress is a small but mighty team of creative minds, each adding their own spark to what we do.
With our new series, In the Sugarhill Brighton Studio With…, we want to shine a light on the brilliant bunch who work their magic behind the scenes. From design and production to marketing, customer care and everything in between, this is your chance to meet the humans who make Sugarhill Brighton… well, Sugarhill Brighton.
Each post will introduce you to a different member of the team — sharing their stories, inspirations, favourite pieces, and maybe even a few surprises along the way.
So, pop the kettle on and join us as we pull back the curtain, celebrate our people, and show you the heart behind the brand. We can’t wait for you to meet them!
In the Sugarhill Brighton Studio With…Natalie🌟
Nat is the watchful eye behind Sugarhill Brighton’s website and socials, keeping everything looking sharp and firmly on brand. Usually spotted in her signature all-black outfit, she’s the calm force making sure the digital side of things runs exactly as it should. Her dog Obi is a regular office guest, stopping by to say hello and giving the web team a welcome break for cuddles.
- HARTLEY ZIP UP FLEECE- BLACK, COLOURFUL SHAPES- this is the perfect transitional piece into Autumn. I cannot wait to go for long walks along the Downs in this one.
- HARTLEY ZIP UP FLEECE- BLACK, COLOURFUL SHAPES- this is the perfect transitional piece into Autumn. I cannot wait to go for long walks along the Downs in this one.
- VANDER QUILTED WAISTCOAT- BLACK/ TEAL, TWILIGHT GINGHAM- this is great to just throw over when the weather is uncertain. It can go with anything but just a baggy pair of jeans and plain top, it will jazz the whole outfit up.
- VANDER QUILTED WAISTCOAT- BLACK/ TEAL, TWILIGHT GINGHAM- this is great to just throw over when the weather is uncertain. It can go with anything but just a baggy pair of jeans and plain top, it will jazz the whole outfit up.
Can you tell me about your role at Sugarhill Brighton? What does your typical day look like?
Can you tell me about your role at Sugarhill Brighton? What does your typical day look like?
As the Studio Manager of Sugarhill Brighton, I am responsible for the day to day running of the in-house design studio. Each day can be quite different, whether it is assisting with fittings and sample management with the production team, or helping the design team with research and CAD work. I also assist with both in-house and location photoshoots which appear across our website, social media and catalogues.
I'm the Digital, Design & E-commerce Manager, which is a mouthful but basically means I manage the aesthetics and voice of the brand through artwork asset creation and copywriting; ensuring brand consistency and customer experience. Everything from designing our website, or packaging to casting models or art directing photo shoots. Every day is different. I also run our Instagram so if you see a groan-worthy pun alongside a post, sorry, that's me...
How would you describe your style? Are you influenced by anyone?
Maybe 'Tomboy Casual Alternative'?!?Brighton is pretty casual on the whole. I tend to stick to a lot of black, wide leg trousers, chunky boots or trainers, leopard print and oversized textural knits. Influences are probably @llymlrs , @clogascoigne ...
What's your favourite thing to do right now? Hobby? TV? Book?
I like fantasy films/TV, thrifting and hanging out with good friends.
Where is your favourite place to go in Brighton and why?
Stanley Road Store to shop or Namo Namo at the Eagle as the food is SO GOOD.
If money didn't matter, where would you travel to?
Japan, I don't have much of a travel bug but I'd love to go there.
Tell us a fun fact?
My degree is in Illustration and in the early days of Sugarhill I actually drew some of the prints.
What's your top pick from the new collection and why?
- Nica Wide Leg Trousers
- Cecil Tunic Dress
- Cora Cropped Jumpsuit
- Celia Heavy-Weight T-Shirt
- Michelle Shirt
- Hartley Zip Up Fleece - Black, Colourful Shapes
- Kacy Tunic Dress - Black Cord
- Annika Turtleneck Jersey Top - Tan, Classic Leopard, Heart
- Vander Quilted Waistcoat - Black/Teal, Twilight Gingham
- Vienna Jersey Top - White/Black, Striped Ringer
- Trixie Mini Skirt - Deep Blue Denim
- Hartley Zip Up Fleece - Black, Colourful Shapes
- Kacy Tunic Dress - Black Cord
- Annika Turtleneck Jersey Top - Tan, Classic Leopard, Heart
- Vander Quilted Waistcoat - Black/Teal, Twilight Gingham
- Vienna Jersey Top - White/Black, Striped Ringer
- Trixie Mini Skirt - Deep Blue Denim
Nica Wide Leg Trousers - Rust/Navy, Ikat Leopard
I have these and they are both very cool and insanely comfortable.
Cecil Tunic Dress - Mid Blue Denim
Really versatile and great to throw on over one of my 500 black tops...
Cora Cropped Jumpsuit - Black/Teal, Thin Stripe
I'm planning on getting this and putting some vintage band patches on it.
Celia Heavy-Weight T-Shirt - White, Pocket Hearts
I love this heavier weight tee, the quality is amazing and I know I'm gonna wear it to death.
Michelle Shirt - Off White, Pink Leopard
This is actually coming next season but I LOVE it, it looks like a vintage bowling shirt.