Escape to the Riviera to capture the essence of bohemia and a Continental lifestyle through tonal pastel beachy waves, bold arthouse florals and abstract animal prints. This fun story is set off by two-tone deck stripes embracing a joie de vivre of pastel colour full of optimism.
Escape to the Riviera and step into a world where sun-washed colour, artistic freedom and relaxed glamour collide. Abstract Riviera is our latest print story at Sugarhill Brighton, inspired by the effortless bohemia of a Continental summer — where days drift from café terraces to sandy shores and creativity is worn as boldly as confidence.
This vibrant story captures the spirit of the coast through a fresh palette of tonal pastels, echoing the soft hues of seaside mornings and golden-hour strolls. Beachy waves ripple across prints, bringing movement and ease, while bold arthouse florals bloom with painterly confidence. Abstract animal prints add an unexpected edge, giving the collection a modern, playful twist that feels both expressive and wearable.
At the heart of Abstract Riviera is a celebration of optimism. Two-tone deck stripes ground the collection with a timeless nod to classic Riviera style — think sun loungers, parasols and the gentle rhythm of the tide. Reimagined in uplifting pastel combinations, these stripes bring structure and energy, perfectly balancing the fluidity of the more organic prints.
This is a story about joy, creativity and living colourfully. Designed to be mixed, layered and worn your way, Abstract Riviera embraces a carefree mindset — one that invites you to dress with feeling, embrace individuality and carry a little Continental sunshine with you, wherever the day takes you 🌊
Spring-Summer 2026 - Bold prints, small details & fresh tones
The Sugarhill Brighton Noah Sweatshirt embodies the Abstract Riviera trend with effortless charm. Its undulating wave print — rendered in dreamy lilac and blush pink — captures the fluid, sun-drenched energy of coastal leisure reimagined through a contemporary lens. Rather than literal seascape imagery, the pattern abstracts the rhythm of water into bold, graphic curves that feel both retro and thoroughly modern. This all-over wave motif echoes the trend's broader celebration of movement, warmth, and carefree sophistication. Paired here with sage corduroy trousers, the sweatshirt proves that Abstract Riviera dressing translates beautifully beyond summer — softening casual silhouettes with playful, painterly confidence.
Noah Sweatshirt - Lilac/Pink, Waves
£60
The Sloane Midi and Sia T-Shirt Dress share the same jubilant wave print — sweeping ribbons of turquoise, coral, amber, lilac and mint that distil the Abstract Riviera trend into its most joyful form. Where the Sloane offers a more polished proposition, its midi length and drawstring waist adding gentle structure to the riot of colour, the Sia leans into pure, poolside ease — relaxed, breezy and utterly carefree. Together they demonstrate the trend's remarkable versatility: the same sun-drenched, painterly spirit translated across two distinct moods. Bold escapism, whichever length you choose.
Sloane Jersey Midi Dress - Blue, Dreamy Waves
£60
The Dominique Knit Top taps into the season's appetite for graphic, oversized floral motifs with charming confidence. Its bold intarsia daisy — rendered in bubblegum pink with a mustard yellow centre against sage teal — feels lifted straight from a retro illustration, sitting somewhere between naïve art and nostalgic kitsch. This is folkloric florals reimagined through a playful, contemporary lens; less garden-pretty, more statement-making. The contrast pink tipping at the neck, sleeve and hem ties the palette together neatly, while the soft puff sleeve adds a delicate femininity. Effortlessly feel-good dressing that wears its optimism proudly.
Dominique Knit Top - Green, Art Flower
£59
The Hartley Fleece is a masterclass in bold, tactile print-making. Its oversized abstract floral — great painterly blobs of crimson, cobalt, magenta, teal and ochre tumbling across a soft off-white ground — feels like a Matisse cut-out rendered in the cosiest possible fabric. This is maximalism with genuine artistic intent, the fluffy fleece texture adding an almost three-dimensional quality to the print, making colours appear richer and more immersive. The hot pink zip is a knowing finishing touch. Practical, joyful and completely unignorable, the Hartley turns the humble fleece into a genuine statement piece — outerwear as wearable art.
Hartley Zip Up Fleece - Off White/Multi, Abstract Floral
£85
The Chrissy Tank reinterprets the animal print through an exuberantly optimistic lens. Its scattered dash motif — those loose, painterly ovals in every colour of the rainbow — abstracts the texture of animal markings into something altogether more joyful and contemporary. Against a clean white ground, the multicolour spots scatter freely, creating an all-over energy that feels spontaneous rather than studied. This is maximalism with lightness; colour without weight. The relaxed, cap-sleeved silhouette keeps things effortlessly casual, making it the ideal layering piece or standalone summer staple. Fun, fresh and quietly trend-savvy — the perfect warm-weather wardrobe addition.
Chrissy Relaxed Tank T-Shirt - White, Animal Rainbow
£35