We’ve always believed that your wardrobe should be more than just a collection of clothes—it should be an extension of you. Fashion isn’t just about following trends; it’s a creative language that allows you to express your mood, your energy, and your personality without saying a word. And what better way to make that statement than with bold, joyful prints that radiate individuality?
That’s why we’re so excited to introduce our new Autumn Winter collection from Sugarhill Brighton—a celebration of colour, imagination, and self-expression. Packed with dopamine-boosting designs, this season’s prints are thoughtfully crafted to bring happiness into your everyday wardrobe. From nostalgic retro patterns to playful florals, cosmic-inspired motifs to striking graphic prints and soothing desert tones—there’s something here to delight every mood and personality. So, if your style has been feeling a bit predictable lately, or your wardrobe is craving a splash of fun, get ready—because Sugarhill Brighton is here to reignite your love for getting dressed.
Why Prints Matter: Fashion with Feel-Good Energy
Prints aren’t just pretty—they’re powerful. They tell stories, boost confidence, and spark joy. Whether it’s a whimsical star print that adds celestial charm or a vibrant retro swirl that transports you to the 70s, prints have the ability to transform even the simplest outfit into something special. Sugarhill Brighton has always mastered this art, creating wearable yet personality-packed pieces that lift your mood the moment you put them on.
Meet This Season's Print Personalities
Here’s a closer look at the vibe behind some of this season’s standout prints:
Hotel Retro - Think warm tones, vintage swirls, and playful nostalgia. Retro prints are perfect for anyone who loves a little throwback flair with a modern twist.
Wild Folk - Florals are timeless—but Sugarhill Brighton gives them a fresh upgrade with bold palettes and artistic details that feel uplifting, not ordinary.
Cosmic Heat - Channel your inner dreamer with starry skies, moon motifs, and cosmic charm. These prints add a little mystery and sparkle to your everyday outfits.
Art Class - Perfect for confident, statement-making dressers. These eye-catching prints make every entrance memorable—ideal for days when subtlety just won’t do.
Scorched Desert - Prefer something a little softer? Explore earthy hues, sunset-inspired shades, and calming prints that feel effortlessly stylish.
Hotel Retro
🌼 Retro Revival
Think warm tones, vintage swirls, and playful nostalgia—retro prints are making a joyful comeback this season. Inspired by the graphic magic of the 70s and 80s, Sugarhill Brighton reimagines retro style with a fresh, modern twist. Picture vibrant starbursts in pops of pink and coral, bold heart-shaped wave patterns in inky blacks and pastel lines, and groovy concentric hearts layered in shades of dreamy lilac and blue. Combined with rainbow stripes that dance across midnight backdrops and oversized polka dots in rich cobalt tones, these prints are made to stand out. Each design captures the spirit of carefree fun and artistic flair—perfect for anyone craving a wardrobe that feels both nostalgic and now. Whether you’re dressing up or keeping things casual, retro prints add instant personality and feel-good style to every outfit.
Wild Folk
🌸 Fun Florals
Florals are timeless—but Sugarhill Brighton gives them a fresh, storybook twist with bold palettes and whimsical artistic details that feel uplifting, not ordinary. This season’s floral prints go beyond traditional blooms, weaving in woodland charm and playful imagination. Picture delicate meadow flowers scattered across deep navy backdrops, rich autumn florals bursting in berry, tangerine, and violet hues, and paisley-inspired petals curling like vines under a starry sky. Charming hand-drawn motifs—like embroidered-style birds in flight, graceful deer, and even a majestic tiger nestled among vines—add a dreamy, folklore feel to the collection. Paired with heritage checks and folk-style borders, these prints blend nature, nostalgia, and creativity into wearable pieces that feel both magical and modern. Whether you're craving feminine florals or something a little more enchanted, Sugarhill Brighton’s prints bring beauty and joy to every outfit.
Cosmic Heat
✨ Celestial Magic
Channel your inner dreamer with starry skies, moon motifs, and cosmic charm—this is your invitation to escape the ordinary. Sugarhill Brighton’s celestial-inspired prints bring a sprinkle of stardust to your wardrobe, blending playful imagination with effortless style. Think hand-drawn star constellations scattered across rich midnight tones, dreamy galactic planets glowing in shades of violet and sunset orange, and denim-blue skies dusted with pastel stars. Splashes of abstract meteor-style prints add movement and energy in pink, black, and gold, while neon-inspired star outlines give a cool, electric edge to classic knitwear and dresses. These out-of-this-world designs feel magical yet wearable, making them perfect for days when you want your outfit to shine a little brighter. Whether you’re a cosmic queen or just love a hint of sparkle, these prints promise to bring wonder to your wardrobe—no telescope required. ✨🌙🪐
Art Class
🎨 Bold + Graphic
Perfect for confident, statement-making dressers—this is print power at its finest. These bold designs are made to turn heads, blending fearless creativity with playful attitude. Think striking animal prints reimagined in unexpected palettes—charcoal leopard spots scattered over denim blue, or wild abstract camo splashed in hot pink, teal, and caramel. Patchwork-style graphics bring together stars, flowers, squiggles, and dots in a joyful mash-up of colour and texture, while vibrant doodle-style patterns make every piece feel like wearable art. These prints don’t whisper—they speak. Designed for days when you want to stand out and express your personality with confidence, they add drama without feeling overdone. Whether you’re styling a statement midi dress, a bold knit, or a standout blouse, these prints guarantee one thing: your outfit will be unforgettable.
Scorched Desert
🏜️ Desert Tones
Prefer something a little softer? Step into the world of Desert Tones—where earthy hues and sun-soaked palettes bring calm, warmth, and effortless style to your wardrobe. Sugarhill Brighton blends natural inspiration with artistic storytelling, creating prints that feel grounded yet expressive. Think golden sands and terracotta browns reimagined through classic leopard prints, softened with blush pinks and rich chocolate accents. Sunset gradients sweep across knitwear and tees in dreamy washes of coral, indigo, and dusk purple. Tribal-inspired geometrics and chevron patterns add a touch of adventure, while wild tigers and desert motifs bring a spirit of wanderlust to the collection. These prints are made for free spirits—those who love muted tones with personality and sweaters that feel like soft desert evenings. Wear them layered with denim, boots, and chunky knits for that cosy-cool look that’s understated but unforgettable.
Print Power for Every Occasion
One of the best things about Sugarhill Brighton prints is how easy they are to wear. Whether you’re heading to brunch, dressing for the office, or staying cosy at home, there’s a piece that fits both your style and lifestyle.
Workday Brights: Add energy to your 9–5 with a playful knit or printed blouse paired with tailoring.
Seasonal Layers: Autumn Winter is all about cosy elegance—think bold jumpers with jeans and boots or patterned midi dresses layered with tights and a biker jacket.
Ready to Add Some Fun to Your Wardrobe?
If your wardrobe could use a little injection of joy this season, it might be time to mix in some prints that make you smile. With Sugarhill Brighton’s Autumn Winter collection, you’re not just getting dressed—you’re expressing yourself, celebrating your uniqueness, and having fun with fashion again.
So go on— unleash your style. Your wardrobe will thank you.
