At Sugarhill Brighton, we’ve always believed in spreading sunshine through what we do. Our prints are playful, our colours are bold, and our heart is big—because style should never be just about what you wear, but how it makes you feel. And few people deserve that lift more than the incredible NHS heroes who inspire us daily.
During the early days of COVID, when everything felt uncertain, one thing shone brightly—the dedication of NHS staff and other key workers. They were there when we needed them most: working long hours, putting others first, showing compassion and courage every single day. Watching that commitment unfold from our Brighton studio moved us deeply. We wanted to say thank you in the most “Sugarhill” way possible—with a lasting gesture of appreciation.
That’s how our NHS discount began. We introduced 15% off for NHS staff during the pandemic as a small but heartfelt way to show our gratitude. And though the world has changed since then, our admiration hasn’t faded a bit. In fact, it’s only grown stronger. So the NHS discount stays—because dedication like that deserves recognition always, not just in crisis.
Every time someone from the NHS places an order, we’re reminded why we started this. Our NHS discount isn’t a marketing tool—it’s a thank-you stitched into every seam, a nod that says: we see you, we appreciate you, and we want to brighten your day.
Our Love Letter to the NHS
The NHS is more than an institution—it’s a lifeline, a source of strength, and a symbol of compassion. Whether it’s the nurse holding a patient’s hand, the GP listening carefully to worried parents, or the hospital porter cracking a joke in the corridor, the NHS spirit is one of generosity and humanity.
That same spirit inspires us at Sugarhill Brighton. Our designs are full of colour and optimism because we believe in the power of positivity, even in small forms—like the clothes we wear. When we created our NHS discount, we wanted it to be a reflection of that shared spirit. You give your best every day; we wanted to make it just a little easier for you to treat yourself to something that makes you feel great.
We know clothes can do more than just cover you up—they can empower you. They can bring a bit of brightness to a hard week or make you feel more like you after a long shift. We’ve heard from NHS workers who wear our lightning-bolt jumpers on ward rounds because they make colleagues smile, or who pull on one of our colourful midi dresses for brunch after a night shift, reclaiming a bit of joy and normality. Those stories are why we continue the NHS discount—because you’re not just key workers, you’re the key to what’s good in all of us.
Why 15%? Because Little Things Add Up
We chose a permanent 15% NHS discount because small gestures can mean a lot. It’s not about grand statements—it’s about simple gratitude that lasts. We want our NHS community to know that this isn’t a one-time thank you or a temporary promotion. It’s part of who we are now.
Our NHS discount applies across our collections—jumpers, dresses, tees, trousers—because we believe you should have access to the full range of styles that make you feel happy and confident. From our signature star prints to our hand-illustrated animal motifs, every piece is designed with joy and comfort in mind.
And let’s face it—NHS work is demanding. Shifts are long, schedules unpredictable, and self-care often takes a back seat. That’s why the clothes you wear off duty matter. You deserve comfort without compromise, and style that fits into your real life—not the other way around.
Style Tips for Busy NHS Staff
1. Throw-on-and-go heroes
Keep a few jersey midi dresses or soft-knit sets ready to grab at a moment’s notice. They’re comfy, breathable, and instantly pulled-together—ideal for those rare days off when you want to look great but can’t face outfit planning.
2. Day-to-night in one bag
Heading straight out after a shift? Keep a pair of ankle boots or loafers in your bag and swap out your scrubs for one of our printed midi dresses. Add a statement cardigan or denim jacket, a quick swipe of lipstick, and you’re good to go. NHS nights out deserve style and comfort.
3. “Brighton” up your day
We’re known for colour here on the coast—and we think a little brightness can change everything. Even if you stick to neutrals for work, adding a cheerful print (like stars, rainbows, or lightning bolts) when you’re off-duty can lift your mood and remind you of the seaside spirit.
4. Pocket perfection
We know the NHS love practical details—so do we! That’s why many of our dresses come with deep, functional pockets. Perfect for busy days out, errands, or simply somewhere to stash your keys and hand cream.
5. Layer with purpose
Our weather can’t make up its mind, and neither can a hospital’s air conditioning. Layering is your secret weapon. Try a fine roll-neck under a pinafore dress or a lightweight cardigan over your favourite tee. Effortless, cosy, and ready for anything.
6. Comfort first, always
After a 12-hour shift, no one wants tight waistbands or itchy fabrics. Our collections feature soft jersey, stretch cotton, and easy-care fabrics—machine washable, wrinkle-resistant, and made for real life.
Continuing Our NHS Commitment
We’re proud to say that our NHS discount isn’t going anywhere. It’s permanent, open to all NHS employees, and easy to access online. Whether you’re shopping for yourself, a fellow NHS colleague, or a well-earned treat after a tough week, we want you to feel that Sugarhill Brighton is your safe little corner of colour and comfort.
Our team regularly hears from NHS workers who share how our pieces have brought them joy or confidence. Those messages mean the world to us—they remind us that kindness and creativity can go hand in hand. That’s why we’re committed to keeping the NHS discount forever. It’s not a sales tactic. It’s part of our DNA, a continuous thank-you for the incredible work you do.
Because Not All Heroes Wear Capes
We’ll say it again: not all heroes wear capes. Some wear scrubs, ID badges, or high-vis jackets. Some juggle patients and paperwork, late nights and early mornings, care and compassion in equal measure. The NHS represents the very best of what people can be—and that’s why Sugarhill Brighton will always be proud to offer our 15% NHS discount.
So whether you’re throwing on a lightning-bolt jumper before the school run, dressing up for a rare night out, or simply browsing for a bit of brightness between shifts—know that we’re cheering you on.
From our seaside studio to your everyday heroism: thank you, NHS. You’ll always have our admiration, our gratitude, and our brightest colours. 💙
