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A woman modelling a jumper on the beach

The Ultimate Knitwear Fit Guide

Published on

Let’s be honest: knitwear is basically the wardrobe equivalent of comfort food. It’s cosy, dependable, and makes you feel instantly put together (even if you’ve just rolled out of bed with yesterday’s hair). But here’s the thing: not all knitwear is created equal. The way your jumper or cardigan fits can totally change the vibe of your outfit.


At Sugarhill Brighton, we’ve got two main knitwear fit families: regular and relaxed. Think of them as the Goldilocks of knitwear—each one has its perfect “just right” moment.

When your knitwear does the talking, your whole look hits the right note.

a line up of jumpers

🌟 Regular Fit Knitwear – The Classic All-Rounder

Regular-fit knitwear is like that reliable friend who never flakes on brunch plans—it’s always there, always flattering, and just makes life easier. Think of it as the sweet spot between snug and slouchy: it skims without clinging, drapes without drowning you, and works just as well dressed up as it does thrown on for a lazy Sunday.


The beauty of a regular fit is its versatility. This is the knitwear you’ll reach for when you don’t want to overthink your outfit (aka Monday mornings, school runs, coffee dates, the lot). They’re the pieces you can half-tuck into jeans, throw over a dress, or wear layered under your favourite coat without feeling bulky.


  • Best for: Everyday wear that needs to look pulled-together with zero effort.

  • Style tip: Try the half-tuck into jeans or trousers—it instantly gives that “I just rolled out of bed stylish” vibe. For a softer, cosier look, wear untucked over slim-fit trousers or leggings.

  • Vibe: Effortless, versatile, the knitwear equivalent of “jeans and a nice top.” You’ll wear it everywhere—from the office to brunch to evenings curled up on the sofa.

And because this is Sugarhill Brighton we’re talking about, our knitwear often comes in bold colours, playful stripes, or statement patterns. So while the fit keeps things classic and wearable, the design makes sure you still stand out in the best way.

Asher


This jumper has a fitted cut, giving it a neater, more streamlined shape. It sits closer to the body without being restrictive, making it a brilliant choice for layering under jackets or tucking into skirts and high-waisted trousers. The slimmer silhouette shows off the colourful design beautifully, while still keeping things soft and comfy. Perfect if you love knitwear that feels polished but easy.


a grid of jumpers

Izzy


This cardigan is a regular fit, giving it that easy, versatile wear-anywhere feel. The shape is neat but not tight, sitting comfortably on the body with just enough room for layering a tee or blouse underneath. The ribbed hem and cuffs keep the silhouette tidy, while the bold pattern does all the talking. It’s the kind of cardigan that works just as well buttoned up like a jumper as it does thrown over dresses or jeans for everyday styling.


a grid of jumpers

Regular Fit Knitwear

a line up of jumpers

💫 Relaxed Fit Knitwear – Cosy with a Capital C

Relaxed-fit jumpers and cardigans are the knitwear equivalent of comfort food—warm, satisfying, and just what you need on those days when effort feels overrated. With their roomier cut and slightly slouchy silhouette, they’re designed for maximum comfort without sacrificing style. Think “easy like Sunday morning,” but make it fashion.


These are the pieces you’ll reach for on chilly mornings, when you want to feel cocooned in something soft, or when the lure of the sofa and a Netflix marathon is simply too strong. But don’t be fooled into thinking relaxed equals sloppy—oh no. Thanks to clever design details and playful Sugarhill Brighton prints, this knitwear still looks stylish enough to wear out and about.


The real magic of a relaxed fit? Layering power. You can slip them over dresses, pair them with wide-leg trousers for an on-trend look, or keep things casual with leggings. And if you’re after balance, team them with skinny jeans or tailored trousers to let the shape do the talking.


  • Best for: Lazy weekends, work-from-home comfort, chilly walks, and “I want to look stylish but feel like I’m in pyjamas” days.

  • Style tip: Pair with slim or straight-cut bottoms to balance the roomy top, or go full-on slouchy with wide-leg trousers for an effortless, fashion-forward vibe.

  • Vibe: Cosy, carefree, and slightly borrowed-from-my-boyfriend—but with Sugarhill’s playful, design-led twist that makes it feel elevated rather than oversized.

Essie


This jumper is a regular fit, sitting comfortably between snug and slouchy. It’s designed to skim the body without clinging, giving you plenty of room to move while still feeling neat and flattering. The slightly blouson sleeves add a touch of drama, but the straight cut through the body keeps it super wearable. Perfect for throwing on with jeans for everyday ease or layering over a dress when you want cosy-with-style vibes.


a grid of jumpers

Yvette


This Sugarhill Brighton cardigan is a relaxed fit, designed with that easy, throw-on-and-go feel. It has a looser, roomier cut through the body and sleeves, making it perfect for layering over tees, dresses, or even other knits when the weather turns chilly. The open front and slightly slouchy shape give it a laid-back, effortless vibe—cosy enough for lounging, but stylish enough for heading out. Basically, it’s your go-to comfort knitwear with a statement twist.


a grid of jumpers

Relaxed Fit Knitwear

So What Knitwear Style Suits You Best?

  • Regular: Effortless, versatile, and your go-to for everyday dressing without the fuss.

  • Relaxed: Slouchy, cosy, and made for laid-back weekends or those “comfort first” days.

The truth? You don’t have to pick just one. Different days (and moods) call for different knitwear. A fitted jumper might be your hero for the office, while a relaxed cardigan is your weekend soulmate—and regular fits keep you stylishly covered for everything in between. That’s the real joy of building a Sugarhill Brighton collection: no matter the occasion, you’ll always have the perfect knitwear waiting to wrap you up.


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