The joyful story celebrates the Italian philosphy of ‘’la dolce vita’ featuring a palette of sunbleached vibrant colours inspired by picturesque ocean front resports. Prints include relaxing beachy waves, fruit and other playful lifestyle conversational prints, capturing the essence of smaller unspoilt destinations. This theme lends itself to a more hand crafted whimsical approach to embroideries and graphics.
At Sugarhill Brighton, summer always begins with a story – and Beachside Café is our love letter to slow mornings, salty air and sun-washed escapes.
The joyful story celebrates the Italian philosophy of la dolce vita, featuring a palette of sun-bleached, vibrant colours inspired by picturesque ocean-front resorts. Prints include relaxing beachy waves, fruit and other playful lifestyle conversational motifs, capturing the essence of smaller, unspoilt destinations. This theme lends itself to a more hand-crafted, whimsical approach to embroideries and graphics.
Beachside Café is inspired by those quiet coastal towns where time stretches out lazily. Think striped parasols, clinking espresso cups and handwritten menus tucked into sun-faded windows. The prints are designed to feel collected rather than curated — reminiscent of postcards found in seaside cafés, market stalls overflowing with citrus, and mornings spent wandering barefoot along the shore.
The colour palette blends warm Mediterranean tones with breezy coastal hues: washed blues, zingy lemon, soft coral and mellow terracotta. Together, they evoke the relaxed elegance of seaside living, bringing a joyful but effortless energy to every piece.
Our playful conversational prints are balanced with delicate embroideries that feel intentionally imperfect, echoing a handcrafted spirit. There’s a light-hearted charm running throughout — designs that don’t take themselves too seriously, yet feel timeless and wearable. Each detail invites a sense of escapism, whether you’re dressing for a summer holiday or simply bringing a little sunshine into everyday life.
Beachside Café is about embracing slower moments and finding beauty in the small things — a fresh croissant, a gentle breeze, the colour of the sea at lunchtime. It’s summer, the Sugarhill Brighton way: optimistic, nostalgic and full of joy.
https://uk.pinterest.com/sugarhillBTN/ss26-mood-board/beachside-cafe/
Autumn-Winter 2025 - Bold prints, cosy knits, warm tones
Black, Snake Floral
A signature print for Autumn-Winter 2025, this hand-drawn print features a bold, whimsical design. Featuring twisted snakes that weave through a jungle of colourful flowers, stars and crescent moons. The deep black background creates a strong base for the vibrant colours, giving it a very striking effect. The snake motifs - created in shades of green, blue and red bring a musical vibe, with the floral elements of bright pink, orange and green softening the aesthetic.
Whether it is worn casually, paired with denim pieces or dressed up, the print brings energy and individuality to an outfit.
Adrian Cardigan - Black, Snake Floral
£79
Tan/ Black, Natural Leopard
Re-imagining the classic leopard print, this design has taken a fresh take on the timeless motif. Against a warm camel backdrop, the eye catching leopard print spots offers an approachable statement piece. A print that has been re-visted time and time again in history, it can be a staple in your capsule wardrobe for time to come.
What sets this apart, is the bold contrast of pink in the trim, injecting a burst of playful colour and Sugarhill brighton charm. It ads an unexpected pop of personality, as well as diversity to the pieces to be worn dressed up or down. Worn with our classic denim pieces or our new cord, these leopard print pieces make a great addition to any wardrobe this Autumn-Winter.
Solana Knitted Bomber - Tan/Black, Natural Leopard
£79
Black, Split Polka
This vibrant print is a retro-inspired combination of colour and shape. Featuring a repeating pattern of large polka dots split into two contrasting shades, hot pink and fuchsia, tangerine and rust, against a contrasting black background. It evokes a distintly 70s vibe with a modern twist.
The boldness of the print is offset by the flattering feminine shapes in this mini collection, making it ideal for statement dressing, either in the workplace, at a party or just for fun. This print will turn heads and spark joy this Autumn-Winter.
Marcie Midi Dress - Black, Split Polka
£72
Cosy Knits
This lively chevron print brings a nostalgic burst of retro charm with a modern, cosy twist. Featuring bold zigzag stripes in warm shades of caramel, peach, and blush, interspersed with vibrant pops of hot pink and grounded with deep green accents, the pattern feels playful yet perfectly balanced.
This bold statement knit is ideal for relaxed weekends, adding colour to your workwear and also layering on chilly days. It is the perfect go-to piece and can be paired with jeans, skirts, dresses and jumpsuits - so a wardrobe staple for Autumn-Winter.
Bella Cardigan - Multi, Autumn Chevron
£84
This jumper features a dreamy, abstract landscape print that captures the soft beauty of a horizon at dusk. Blended horizontal bands of colour—ranging from sky blue and lilac to sandy cream, warm chestnut, and jet black—create a soothing gradient reminiscent of a painted sky. Pops of bright fuchsia and raspberry pink, rendered in broken linear streaks, bring the Sugarhill feel.
Perfect for transitional weather for Autumn-Winter, this sweater’s cosy texture and moody colour palette make it a versatile staple for layering. Whether paired with casual trousers, jeans, or even a midi skirt, the print ensures your outfit feels super cool.
Asher Jumper - Multi, Abstract Landscape
£74
This stand-out knit print is a spirited blend of folk-art charm and Western flair, brimming with detail and storytelling. Dominated by rich earthy tones—black, ochre, rust, denim blue, and beige—it features a dynamic mix of motifs: rows of stars, geometric patterns, and a striking central image of two leaping leopards flanking a bold orange star. These mirrored big cats bring a sense of movement and wild energy to the design.
This cardigan is bold, yet wearable and will be a cardigan you gravitate to time and time again this Autumn-Winter. Whether worn with jeans, boots, or layered over a dress, this cardi is an effortlessly cool statement piece that blends comfort with wild, free-spirited style.
Yvette Cardigan - Multi, Climbing Tigers
£79
