There's a new mood sweeping through wardrobes this season, and it's got nothing to do with city slick or minimalist neutrals. It's all about country folk style — think gingham picnics, hand-knitted heirlooms, and prints plucked straight from the farmyard. At Sugarhill Brighton, our Country Folk collection captures that charm perfectly, with carrots, chickens, ducks and all things countryside stitched, knitted and embroidered into playful, wearable pieces. Call it farmyard chic, call it cottagecore's quirkier cousin — either way, it's having a serious moment, and we've rounded up four of our favourite country folk pieces to prove it.
Carrots
Nothing says country folk quite like a good vegetable print, and our Selena Jumper in Pink Carrots leads the charge. Playful carrots in orange and sage are scattered across a soft candy pink ground, giving this jumper serious personality without ever taking itself too seriously. Knitted in a cosy, relaxed-fit fabric with a crew neckline and ribbed cuffs, it's the kind of piece that turns a plain pair of jeans into an outfit. Style it with trainers for easy everyday farmyard fun, or layer it under a coat as the weather turns — either way, this carrot print is guaranteed to raise a smile (and a few compliments).
Chickens
For a country folk classic with a knitwear twist, meet the Larisa Cardigan in Cream Chickens. A charming pair of chickens strut proudly across the chest, framed by bold zigzags and diamonds in pink, orange and brown — the kind of fair isle-inspired, folk-art print that feels equal parts nostalgic and new. Cropped to sit neatly at the waist with a button-down front and patterned ribbed cuffs, it's the ultimate layering piece for cooler days. Button it up over corduroy trousers for a proper countryside look, or throw it over a dress for an unexpected pop of personality — chicken print included.
Ducks
No farmyard edit is complete without a flock of ducks, and the Solana Knitted Bomber Jacket in Pink Ducks brings them to life beautifully. A folkloric, fairisle-inspired print features pairs of decorative ducks adorned in delicate floral detailing, set against a soft blush ground with bold zigzag borders and ditsy floral trims. Relaxed, zip-up and endlessly layerable, it's the kind of jacket that elevates a simple tee-and-jeans combo into something with a proper story to tell.
Horses
For the final piece of the puzzle, no country folk edit would be complete without a nod to the paddock, and the Kerri Shirt in Washed Black Horses delivers it with Western-workwear charm. Crafted from soft 100% cotton denim in a washed black, it's finished with galloping horses and delicate florals embroidered in cream across the yoke, framed by a pretty ruffle trim. With a classic collar, button-down front and relaxed, easy-fit silhouette, it's endlessly versatile for building outfits around — tuck it into a midi skirt for a country-luxe look, or wear it open over a tee with jeans for easy layering. Practical, characterful, and full of Western-inspired charm, it's the piece that turns country folk from cute into full-blown countryside cool.
Why Country Folk Is the Trend to Watch
What makes country folk style so irresistible right now is its sense of joy. In a season of muted tones and safe basics, a jumper covered in chickens or a denim shirt galloping with horses feels like a small act of rebellion — playful, characterful, and entirely unbothered by trends that take themselves too seriously. It's countryside living reimagined for the everyday wardrobe: cosy knits, folk-art prints, and a hand-drawn charm that nods to hedgerows, farmyards and paddocks without ever feeling costume-y.
Whether you're drawn to the candy-pink carrots of the Selena jumper, the fair isle chickens of the Larisa cardigan, the flock of ducks on the Solana bomber, or the galloping horses of the Kerri shirt, this is a collection built for anyone who wants their wardrobe to feel a little more like a countryside walk and a little less like a city commute. Farmyard chic isn't just a trend — at Sugarhill Brighton, it's a whole way of dressing.
Shop the Country Folk collection and bring a little farmyard joy into your everyday wardrobe.
