This season, there’s one colour family that’s impossible to resist — berry. From deep plum and mulberry to bold fuchsia and raspberry, berry shades bring warmth, confidence, and a playful touch to every outfit. At Sugarhill Brighton, we’re celebrating the richness of these juicy hues through soft knits, statement prints, and timeless dresses that make getting dressed a true joy.
Whether you’re refreshing your everyday wardrobe or adding a bold pop of colour for the colder months, our new collection is proof that berry never goes out of style.
Bold Berry Knits for Effortless Everyday Style
Nothing says cozy chic quite like a berry knit. Our latest collection features a mix of textures and tones — from bright pink knits to deep burgundy sweatshirts. Try the Glinda cardigan for a joyful pop of colour that instantly brightens jeans and neutral trousers.
For something moodier, opt for the Eadie, Burgundy Spaced Out Stars — a rich, versatile piece that pairs beautifully with dark denim or tailored black trousers. These berry-inspired jumpers are perfect for layering under a statement coat or dressing up with bold accessories.
Style tip: Balance your bold knit with simple pieces. Let your berry shade jumper take the spotlight by pairing it with clean lines — think classic blue jeans, tailored trousers, or a midi skirt in a neutral tone.
The Playful Power of Berry Prints
Sugarhill Brighton’s signature prints meet the berry trend in the most joyful way. Think retro polka dots, celestial embroidery, and starry details that make every outfit feel unique.
Our Black, Split Polka print in rich berry and orange tones is a true showstopper — perfect for work, dinner, or a weekend getaway. Pair it with ankle boots and a leather jacket for an effortless statement look.
If you prefer something cozy yet eye-catching, the Evaline, Multi, Berry Waves Jumper or Andi Pink/Red wavey stripes Knit adds instant energy to your everyday outfits. These playful pieces bring a pop of personality to casual denim or wide-leg trousers, making them ideal for both relaxed days and festive occasions.
Style tip: Mix and match your patterns. Pair berry shades together - berry print top with solid-colour bottoms for balance, or go bold with full pattern-on-pattern confidence.
Layering Berry Tones for Seasonal Versatility
One reason we love berry shades is their versatility. They blend beautifully with neutrals like camel, grey, navy, and black — but they also look stunning layered together.
Try combining different berry tones for a chic tonal look — a raspberry knit over a plum dress or a burgundy cardigan with a pink scarf. This monochromatic approach feels modern and flattering while adding depth to your outfit.
For a polished everyday style, throw a structured coat over your berry sweater and finish with ankle boots. The result? Effortless autumn elegance with just the right amount of colour.
Finishing Touches: Berry Accessories
Not quite ready for head-to-toe berry shades? Accessories are your best friend. A berry scarf, hat, or crossbody bag adds a sophisticated pop of colour to any neutral outfit. Even a swipe of berry lipstick can pull your look together beautifully.
These small details tie in perfectly with Sugarhill Brighton’s ethos — playful, positive, and designed to brighten your day.
Why Berry Shades Belongs in Every Wardrobe
Flattering on every skin tone and endlessly wearable, berry shades are the perfect colour crush for the season. They add richness to your wardrobe, pair effortlessly with your existing favourites, and work from day to night.
From cozy knits and statement dresses to cheerful printed tops, our new berry collection captures everything we love about dressing for colder days — warmth, colour, and joy.
