Our Charity Partnerships

We give 10% of our profits to charities, non-profit organisations & environmental causes, close to our hearts.

 Charity Number: 1169111 

Rainforest Trust

Rainforest Trust works in partnership with trusted local NGOs and indigenous communities to save the world’s most threatened rainforests and tropical ecosystems.

Rainforests safely store billions of tonnes of carbon, helping to mitigate climate change and stabilise global weather patterns. Rainforests are also home to 50% of the world’s species – many of which are critically endangered – and thousands of indigenous communities who rely on the forests for their food, water and economic prosperity. In short, they are one of the most important natural resources on Earth, and their long-term protection is absolutely vital for our survival.
Image Copyright : Bernat Ripoll

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3,080 acres
of the Tinjure-Milkhe-Jaljale forest in Nepal

This donation will help Rainforest Trust create a 136,131-acre Community Reserve in the TMJ Forest ineastern Nepal. This forest is home to numerous endangeredspecies, including the Red Panda (right), and every acreprotected stores 116 metric tonnes of CO2e, helping tosafeguard the planet against climate change.

9,352 acres of rainforest in the Bolivian Amazon

This donation will help Rainforest Trust and our local partner,Fundación Natura Bolivia, to protect 2,054,165 acres ofthreatened rainforest in the Bajo Paragua in Eastern Bolivia.This section of the Amazon stores over 350 million metric tonnesof CO2, and is also home to numerous endangered species.

10,944 acres of rainforest in the Democratic Republic of the Congo

This donation will help Rainforest Trust and our local partner, Strong Roots, protect 769,543 acres of threatened rainforest inEastern DRC, which is the most biodiverse landscape in Africa. This project will benefit a variety of endangered species, like the Grauer’s Gorilla, Chimpanzee and African Forest Elephant. Protecting these forests will also safely store over 195 million metric tonnes of carbon, helping to mitigate climate change.

Image Copyright : Bernat Ripoll

Image Copyright : Michael Moens

Image Copyright : Tambako the Jaguar

 We are committed to supporting the causes we feel passionate about, through our partnerships with worthy charities.

 Charity No: 1175859 


Working globally to protect the world’s oceans and the amazing marine life that lives within them, SEA LIFE Trust’s vision is of a world where our oceans are healthy, protected, and full of diverse life.

Through their animal sanctuaries, project funding and international conservation campaigns SEA LIFE Trust are dedicated to protecting our oceans and vital marine life to effect long-lasting change on a global scale. SEA LIFE Trust champion the necessity for plastic-free oceans, sustainable fishing, effective Marine Protected Areas (MPAs) and an end to over-exploitation of marine life. Their two sanctuaries; the world’s first Beluga Whale Sanctuary in Iceland, and the Cornish Seal Sanctuary in Gweek, UK, have been rescuing and rehabilitating injured marine life for over 60 years. Their high impact work across the world includes campaigning for the creation of more MPAs, removal of Ghost Nets – one of the greatest killers in our oceans, the fight against Plastic Pollution, Global Beach Clean Ups, and local Sea Turtle projects in Peru, East Timor and Australia.

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 Charity No: 1102267 

Blueprint For All

Talent is everywhere, but opportunity is not. Blueprint for All (formerly Stephen Lawrence Charitable Trust) works to create a fairer and more inclusive society in which everyone can succeed regardless of race, ethnicity or background.

Blueprint for All’s high impact programmes provide inspiration, opportunities and support to talented young people from disadvantaged backgrounds, enabling them to succeed. Their continued work with innovative organisations and businesses addresses disparity of opportunity, so everyone’s talents, skills and perspectives are valued. Blueprint for All empowers communities across the UK to tackle disadvantage and discrimination for long term, sustainable change…

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“‘Having a mentor, hearing from industry experts and seeing behind the scenes at a top law firm really inspired me. I feel incredibly lucky to have found my passion and be able to follow my dream.’ Rebecca Shogunle, alumna of our School Career Pathways programme, now studying law at Canterbury Christ Church University. 


 Charity No: 1083024 


A Brighton charity, Whoopsadaisy provide free conductive education for children with cerebral palsy and other motor disorders, helping them reach their full potential.

Most of the children at Whoopsadaisy have cerebral palsy, and all of them face daily challenges in terms of their mobility, co-ordination and balance. Many of the children also have speech, communication and learning difficulties. Building on children’s existing abilities, the dedicated team provide tailored learning opportunities to help develop the children’s physical, cognitive, social and self-help skills as well as giving their parents the tools so that their progress can continue to be supported at home.

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“I live near the beautiful Preston Park in Brighton and while taking my baby girl for walks, I would pass by a cute little building that, I later found out, housed a local charity which worked with young children with physical and learning disabilities. Pawel and I have visited Whoopsadaisy a few times now and while the kids are learning skills to increase their independence and confidence, they are having lots of fun with it too! We’re so pleased and honoured to work with such a wonderful charity that spread love and support to affected families in the Brighton area.” Aleks Przedpelska, Creative Director

 Charity No. 276035 

Plan International UK

Plan International UK is a children's charity striving to advance children's rights and equality for girls all over the world.

Plan urgently need support to help children, particularly girls, affected by the ongoing devastating effects of the Coronavirus. Although children appear to be less impacted by Coronavirus, Plan’s experience shows that girls and young women are often worst affected during health crises, particularly where children and their families are living in crowded conditions like refugee camps, where for most, self-isolation simply isn’t an option and disruption to education makes them more vulnerable than ever. Plan International UK’s response focuses on assisting children, particularly girls who are disproportionately affected by the crisis. They are working to provide essential water, sanitation and hygiene provisions vital to stop the spread. As experts in education and child protection Plan are scaling up work in refugee camps, as well as camps for internally displaced people. They are working hard to find new and immediate ways for children to keep on learning even when they can’t go to school, as they know that having an education is vital to give every child, every chance.

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Photo credit : Plan International / Richard Wainwright

Photo credit: Plan International / Nyani Quarmyne

Photo credit: Plan International / F. Gernyx

"Having spent a lot of time in Asia, we’ve seen first hand that in poorer communities, it’s often girls who miss out on receiving an education, as well as facing many potential dangers. For many years now, Sugarhill has sponsored young girls through Plan International in India, Africa and Vietnam so we are looking forward to working more closely with Plan International with our #WearAndCare initiative." Pawel, Managing Director.

 charity nO: 1146777 

The Clock Tower Sanctuary

The Clock Tower Sanctuary supports homeless young people in Brighton & Hove. 

Brighton and Hove has the second largest homeless population in the UK and the Clock Tower Sanctuary is a drop-in service providing vital support to homeless young people (aged 16-25) in Brighton & Hove. They provide a range of facilities to help homeless young people including a fully stocked kitchen, shower and laundry facilities, computer and telephone usage, a postal address and drop-ins from specialist services. Above all, they offer a big smile and a friendly welcome in their warm, safe and inclusive centre. One-to-one support, mentoring services and life skills classes are also provided to help young homeless get back on their feet.

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"I was brought up in the local area and count myself very lucky to have a lovely little flat in the centre of Brighton. However, I'm very aware that others aren't as fortunate and rely on the support of The Clock Work Sanctuary. The facilities they provide are a real lifeline to young homeless people in the city, who don't have a place to call 'home.' I'm super pleased to be working with the charity, both through the sales of the Sugarhill #wearandcare campaign and by personally joining their friendly and passionate volunteer team in the near future." Stacey Saunders, Wholesale Sales Manager

 Charity No.1070532 

Rainbow Trust

Rainbow Trust supports seriously ill children and their families.

Rainbow Trust supports UK families who have a child aged 0-18 years with a life-threatening or terminal illness. Their Family Support Workers provide support in a wide variety of ways depending on the needs of the family, including home, sibling, hospital and bereavement support. This can range from maintaining sibling school attendance, organizing activities and fun days out to helping to organise hospital appointments, explaining illnesses and treatment and bereavement support for every member of the family at any time of the night or day.

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"As our resident wordsmith, when I first heard of Rainbow Trust I was taken with the aptness of their name, a rainbow brightening grey days. Being told that your child is so seriously ill that their life may be cut short is unthinkable. Through support and guidance, the wonderful team at Rainbow Trust help families navigate all the complexities of life-threatening or terminal illnesses, I couldn't be prouder to be supporting them." 
Natalie Jolley, Digital, Design & E-commerce Manager 

 a 501(c)(3) Non-Profit 

Give Directly

Give Directly transfers cash to households in developing countries via mobile phone-linked payment services, targeting extremely low-income households

These households are typically sent $1000 (£760), which is around one year's expenditure for the average household . An amazing 88% of each dollar raised makes its way to recipients. Cash transfers have been thoroughly and rigorously shown to reduce poverty and improve lives. These cash payments have been proven to provide long term benefits to recipient households including, large increases in child height-for-age and weight-for-height in Africa and as recipients often save or invest a large proportion of cash transfers, future income is generated for many years after the gift has been received. 

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"I first learnt about Give Directly on the Give Well website, a US based website that aims to help donors find charities where the impact of additional donations will be maximised in terms of lives saved or improved.) Give Directly is one of the top-rated charities on, so it immediately sparked my interest. The concept of giving funds directly to recipients living in extreme poverty so they could use the money in whatever way they see fit really appealed to me in the sense that it is based on (evidence based) concept that the receivers know best how to use to improve the lives of their families."
Pawel, Managing Director.